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  • 2016
  • 2014.11
  • 2016.06
  • Jimi is an experienced project manager with a rather unique range of kills. He is a certified requirements manager, trained designer with special expertise in conversion optimization, experienced system, integration and acceptance testers and has 20+ years of experience in front end development…

  • Photoshop, workshops, UX, Neurowebdesign, Conversion rate optimization

The design for Stadium was done by a design agency, but I was asked to do the design for the Checkout and My Pages. Based on the overall design I created the design for these sections according to the best practices and personal experiences I had regarding design for conversion (CRO). After the project I did a second round of optimizations based on findings since the first design. This was specially requested by Stadium and I did it on top of my normal work because of this.


I created a checkout process that streamlined the checkout experience, which resulted in good conversion of sales.

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