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Invision Community - building a blog from scratch

This is a guide series that will go through everything you need to know to set up and customize your own blog using Invision Community from Invision Power Services. This guide will be updated with new articles or new information when new releases are made that affect the guides.
This guide contains the following articles:
Introduction (this page) Databases & Custom fields Adding Databases to Pages Adding CSS and JS to Pages Article View Template design Article Listing Template Design Article Category Listing Template Design Article Form Design Article Block Design Database Relationships This guide should give you all the information you need to get a good start with creating your own designs with Invision Community and its Pages application. If you want a quick start however and get a great looking design up and running in 10 minutes, then you can purchase a license for Invision Community and buy the plugin Pages SuperGrid by opentype.
For this guide you will need a license for Pages, which is the application that allow you to work with Pages and Databases. I will make references to the Forum application as well, but you do not need that if you do not want to. The information in the articles will not go deep into how to make your blog compatible by using standard classes as that is a pretty big topic and I usually just build for myself, so I do not have to worry too much about that.
If you have any questions or see a topic not yet added here, please drop by the forum and let me know.
Jimi Wikman
đź’« Jimi Wikman

Jira Service Management merges several products into one

Today Atlassian announced the new package for their ITSM solution. The new package is called Jira Service Management and it is a bundle of Jira Service Desk, Opsgenie. This is a pretty sweet package and it is quite powerful for anyone who want to combine Agile and ITIL4 as a power combo for the future.
This is quite the change for Atlassian and it is probably to compete with ServiceNow that has had a stronger ITSM solution as their main selling point. This new service package, and especially the new name for it, will probably pave way for more companies to look at Atlassian even for their ITSM solutions.
This new package, combined with Jira Software, Confluence and Bitbucket now means that you get a complete package for ITSM and Agile methodologies. There will be improved integrations with Insight, the asset management solution Atlassian purchased from Mindville earlier this year. This will greatly improve the usefulness of the Atlassian ITSM package.
This comes at a pretty good time as I am building this for several clients, and they will be very happy about these new changes.
 
Jimi Wikman
đź’« Jimi Wikman

Color Psychology - not as easy as it may look

Color psychology is a topic often brought up when discussing conversion rate optimization. It often comes up as a sort of law of what colors to use, which is based on an article online or some generic description in a book. Color psychology however is far more complex than that and a recent article by Talia Wolf at GetUplift is the best introduction to that complexity I think.
The fact that colors can affect us should come as no surprise to anyone. There are a lot of studies that show that this is true. How they affect us however is still a bit vague and seem less important to a lot of people working with it. This is a big mistake because just like music has an impact on our minds, colors also affect us based on association and everyone has different associations.
Just as Talia brings up the different association differences in her excellent article, like the fact that white is both purity and death, there is also associations based on age and even personal preferences. You also have a whole science behind the different versions and shades of the colors where for example one shade of green can be seen as healthy and full of life and another will associate with pestilence and death.
Talia also briefly touch on the fact that color psychology should not be used alone. It should be considered together with other association factors like typography, iconography and overall tonality. In conversion rate optimization it should also be accompanied by other CRO tools like direction of movement, familiarity and the gestalt laws to direct and highlight the actions we want the users to take.
If you want to know more, then head over to GetUplift and read the full article "Color psychology: The complete step-by-step guide" by Talia Wolf.
You will not regret it.
 
Jimi Wikman
đź’« Jimi Wikman

Knowit acquire Creuna - becomes the largest digital agency in the Nordics

The Swedish consultant agency Knowit acquire Creuna, a nordic digital agency and form the largest digital agency in the nordics. The combined work forces will be gathered under Knowit Experience. The acquisition is conditional on approval from the Norwegian Competition Authority, which is expected to be received during the fourth quarter of 2020.
How this will affect the market is still too early to predict. It will depend on how well Knowit matches Creunas way of working and what support will be provided in the merger. I suspect there will be some Creuna profiles moving on shortly, but in the end I think this should be a good match for Knowit. Just like Fjord was a good match for Accenture when I still worked for Accenture.
Read the full press release (in Swedish):
https://www.knowit.se/pressmeddelanden/knowit-forvarvar-creuna-och-blir-nordens-storsta-digitalbyra/
 
Jimi Wikman
đź’« Jimi Wikman

Episerver acquire Optimizely - claim to have industry’s most advanced DE platform

Episerver invest for the future as they complete their Acquisition of my favorite A/B testing tool Optimizely. With this acquisition Episerver strengthen their platform offer, and they now claim that they have the industry's most advanced Digital Experience Platform.
Episerver have long been one of the big names in content management and digital experience and Optimizely have been fighting for the title of the king of A/B testing  against VWO for many years. This combination of forces makes sense as it will add value to both companies as they combine their customer bases.
Will this take Episerver closer to Adobe who sit comfortably at the top of the digital experience market, if for nothing else than revenue alone. I doubt it very much, but it should bring them closer if nothing else. Hopefully though we will see more people start experimenting as Optimizely becomes more accessible and integrated.
 
Transaction Details
Episerver is a privately held portfolio company of Insight Partners, purchased in 2018 at $1.16B. Insight Partners acted as the strategic advisor and sponsor for Episerver’s acquisition of Optimizely, as well as the company’s 2019 acquisitions of B2B commerce leader Insite Software and analytics and personalization provider Idio. Now with Optimizely, Insight Partners further advances Episerver’s market-leading product. In the same manner, Goldman Sachs & Co. LLC served as exclusive financial advisor to Optimizely.
Jimi Wikman
đź’« Jimi Wikman