What is Idea Management? A secret to continuous innovation

We all know that it is important to stay ahead of the competition. However, it requires more than just maintaining the status quo. More specifically, it demands continuous innovation.

But then, having great ideas is not enough; organizations need a structured way to manage these ideas and turn them into actionable initiatives. This is where idea management comes into play.

Idea management is the systematic process of capturing, evaluating, prioritizing, and implementing ideas within an organization. It transforms the creative insights of employees, customers, and stakeholders into practical solutions that drive growth and success.